{"id":3814,"date":"2025-10-31T12:04:25","date_gmt":"2025-10-31T12:04:25","guid":{"rendered":"https:\/\/girbaulab.com\/emil-vestman-convertir-un-reto-medioambiental-innovacion-mimbly-mimbox\/"},"modified":"2025-11-03T09:30:56","modified_gmt":"2025-11-03T09:30:56","slug":"emil-vestman-convertir-un-repte-mediambiental-innovacio-mimbly-mimbox","status":"publish","type":"post","link":"https:\/\/www.girbaulab.com\/ca\/emil-vestman-convertir-un-repte-mediambiental-innovacio-mimbly-mimbox\/","title":{"rendered":"Emil Vestman. Convertir un repte mediambiental en innovaci\u00f3: el viatge de Mimbly i la Mimbox"},"content":{"rendered":"

Una nova sessi\u00f3 del Girbau LAB Innovators Club<\/a> amb Emil Vestman, cofundador i director de disseny a Mimbly<\/a>.<\/p>\n

La sessi\u00f3 es va centrar en el recorregut de Mimbly i Mimbox: com iniciar una empresa al voltant d\u2019un problema mediambiental partint nom\u00e9s d\u2019una idea de producte i sense tecnologia desenvolupada. Des d\u2019aquest punt de partida, la xerrada explora com tant el negoci com el producte van evolucionar davant dels reptes mediambientals de l\u2019estr\u00e8s h\u00eddric i els micropl\u00e0stics, iterant el model de negoci i les tecnologies, mentre desenvolupaven innovaci\u00f3 en maquin\u00e0ria de cost elevat com a startup finan\u00e7ada externament.<\/p>\n

Una sessi\u00f3 molt interessant i inspiradora que compartim en format d\u2019entrevista.<\/p>\n

1. Mimbly va n\u00e9ixer d\u2019un repte mediambiental molt concret. Quin va ser el moment o la idea que us va fer veure aquest problema com una oportunitat real d\u2019innovaci\u00f3?<\/strong><\/p>\n

Va ser quan vam veure com, en particular, els hotels feien servir quantitats excessives d\u2019aigua rentant una i altra vegada teixits aparentment nets. Vam pensar que havia d\u2019existir una manera de reutilitzar aquesta aigua, i aix\u00ed va n\u00e9ixer la idea de Mimbox.<\/p>\n

2. Quan vau comen\u00e7ar, encara no ten\u00edeu la tecnologia ni el producte definits. Quins van ser els primers passos per convertir una idea en una soluci\u00f3 tangible?<\/strong><\/p>\n

Els primers passos van consistir a conceptualitzar com podria ser un producte final per a aquest problema, pel que fa a mida i forma, de manera que pogu\u00e9s adaptar-se als espais on normalment s\u2019instal\u00b7len les rentadores. Aix\u00f2 es va fer en paral\u00b7lel amb el desenvolupament i la prova de funcions b\u00e0siques, com bombar aigua cap a una rentadora en lloc de dependre de la pressi\u00f3 de l\u2019aixeta.<\/p>\n

 <\/p>\n

\u201cBuidar els micropl\u00e0stics de les nostres rentadores ser\u00e0 tan natural com buidar la borra de les nostres assecadores.\u201d<\/p><\/blockquote>\n

 <\/p>\n

3. El vostre projecte connecta disseny, tecnologia i sostenibilitat. Com assegureu que aquests tres pilars evolucionin junts durant el proc\u00e9s de desenvolupament?<\/strong><\/p>\n

Com que tota la visi\u00f3 de la nostra empresa est\u00e0 tan estretament vinculada a la sostenibilitat, aquest es converteix en un dels requisits m\u00e9s importants que han de complir els nostres productes. A partir d\u2019aqu\u00ed, la tecnologia i el disseny van de la m\u00e0 per crear solucions que tinguin sentit per a l\u2019usuari final. Un dels avantatges de ser una empresa petita \u00e9s que treballem molt junts, i aix\u00f2 difumina realment les fronteres entre el disseny i la tecnologia.<\/p>\n

4. Situeu el medi ambient al centre de la vostra feina. Creus que la sostenibilitat pot ser un motor de negoci per s\u00ed sola, o encara necessita justificar-se a trav\u00e9s d\u2019altres beneficis?<\/strong><\/p>\n

S\u00ed, crec que pot ser-ho. Per\u00f2 \u00e9s fonamental comunicar la sostenibilitat d\u2019una manera propera i tangible perqu\u00e8 realment impulsi el negoci per s\u00ed mateixa. I, \u00e9s clar, les regulacions tamb\u00e9 hi tenen un paper important.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

5. Mirant cap al futur, quina \u00e9s la vostra visi\u00f3 per a Mimbly i per a l\u2019impacte que productes com Mimbox poden tenir en les persones i en el planeta?<\/strong><\/p>\n

La nostra visi\u00f3 \u00e9s convertir-nos en un facilitador per a altres empreses que es preocupen pels mateixos problemes que nosaltres, creant col\u00b7laboracions que ajudin a ampliar la difusi\u00f3 de la nostra soluci\u00f3 cap a un mercat m\u00e9s ampli. Amb aix\u00f2, esperem augmentar la consci\u00e8ncia sobre l\u2019escassetat d\u2019aigua i ampliar la comprensi\u00f3 de l\u2019aigua, no nom\u00e9s com a aigua potable o salada, sin\u00f3 com un recurs complex que pot utilitzar-se de moltes maneres segons el resultat desitjat.<\/p>\n

6. I finalment, pensant en el 2040, com t\u2019imagines que rentarem la roba?<\/strong><\/p>\n

L\u2019any 2040 m\u2019imagino un rentat m\u00e9s adaptable: les m\u00e0quines prendran m\u00e9s decisions per aconseguir el resultat desitjat fent servir nom\u00e9s l\u2019aigua i els productes qu\u00edmics necessaris. Buidar els micropl\u00e0stics de les nostres rentadores ser\u00e0 tan natural com buidar la borra de les nostres assecadores.<\/p>\n","protected":false},"excerpt":{"rendered":"

Una nova sessi\u00f3 del Girbau LAB Innovators Club amb Emil Vestman, cofundador i director de disseny a Mimbly. La sessi\u00f3 es va centrar en el recorregut de Mimbly i Mimbox: com iniciar una empresa al voltant d\u2019un problema mediambiental partint nom\u00e9s d\u2019una idea de producte i sense tecnologia desenvolupada. Des d\u2019aquest punt de partida, la […]<\/p>\n","protected":false},"author":1,"featured_media":3798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"class_list":["post-3814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-club-dinnovadors"],"acf":[],"yoast_head":"\nEmil Vestman. 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